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Is your affinity program still benefiting your organization or non-profit?

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Park University Affinity Card (CardPartner from UMB)RFPs, grant proposals, annual fundraiser dinners, donation drives. If you work for a non-profit or professional association, you’re always searching for new, creative ways to raise funds. Affinity credit card programs are one way to do this by helping to raise awareness and donations with each new account.

 

For organizations big or small, here are five tips to help begin, migrate or simply reevaluate affinity programs and financial partners.

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Evaluate the rewards program

Some affinity programs pay partnering organizations for new accounts, give them a percentage of monthly charge volume and/or cut them a percentage off balance transfers. Some even reward supporters and members with points, miles or cash back.

But some rewards programs may not actually benefit the organization or the cardholder. Some issuers offer rich rewards to the group, but fund the program through the cardholders (higher rates and pricing). And some rewards have a short shelf life, with points that expire in a year.

Compare affinity programs to learn what the rewards are, who gets them, and most importantly, who pays for them.

Know the terms

Affinity card issuers see value in reaching a particular customer base, but they also have to make money on affinity card programs. Understand where that revenue is coming from—especially if it’s coming from your supporters.

Ask these questions:

  • What are the rates and fees?
  • Does the lender charge cardholders extra for personalization?
  • Are there hidden charges that lessen the value for your organization and/or its supporters?

Consider the marketing support

Traditionally, affinity card issuers have controlled the marketing, using direct mail as their primary, if not only, tool to communicate about the affinity program. With social media, the toolkit has expanded and organizations are gaining control and customization of how they market to supporters and members.

Ask these questions:

  • Does the issuer provide tools to support marketing efforts beyond direct mail?
  • Do you have to wait for bank approval of marketing messages or can you insert pre-approved copy in a newsletter or share it on social media?
  • Does the program give your non-profit the flexibility to send messages on your own timeline?

Control of your supporter list

Many lenders will ask you for direct access to your organization’s supporters and for the control over the marketing messages and timing. They do this so they can cross-market other financial products and services when they issue your affinity card. You’ll have to decide whether you want to give up that control.

Check references and reputation

When entering an affinity program, issuers not only get access to your organization’s database—they also get an implied endorsement.

Choose a banking partner carefully. Talk with current affinity partners. Weigh the bank’s reputation among other non-profits. Check their asset quality, capital adequacy, profitability and loan growth; all factors that indicate the bank’s strength, stability and economic responsibility. Based on your research, select a bank that shares your values and will become a long-term partner.

 

When you click links marked with the “‡” symbol, you will leave UMB’s website and go to websites that are not controlled by or affiliated with UMB. We have provided these links for your convenience. However, we do not endorse or guarantee any products or services you may view on other sites. Other websites may not follow the same privacy policies and security procedures that UMB does, so please review their policies and procedures carefully.


UMB Financial Corporation (Nasdaq: UMBF) is a diversified financial holding company headquartered in Kansas City, Mo., offering complete banking services, payment solutions, asset servicing and institutional investment management to customers. UMB operates banking and wealth management centers throughout Missouri, Illinois, Colorado, Kansas, Oklahoma, Nebraska, Arizona and Texas, as well as two national specialty-lending businesses. Subsidiaries of the holding company include companies that offer services to mutual funds and alternative-investment entities and registered investment advisors that offer equity and fixed income strategies to institutions and individual investors.



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R. Crosby Kemper: Building a legacy through integrity and innovation

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R. Crosby Kemper discusses the legacy of integrity and innovation at UMB. He reflects on the company’s consistent strength and stability that comes from the idea of doing what is right instead of what is popular.

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For more of UMB’s history, take a look at “Our Stories” on umb.com.


UMB Financial Corporation (Nasdaq: UMBF) is a diversified financial holding company headquartered in Kansas City, Mo., offering complete banking services, payment solutions, asset servicing and institutional investment management to customers. UMB operates banking and wealth management centers throughout Missouri, Illinois, Colorado, Kansas, Oklahoma, Nebraska, Arizona and Texas, as well as two national specialty-lending businesses. Subsidiaries of the holding company include companies that offer services to mutual funds and alternative-investment entities and registered investment advisors that offer equity and fixed income strategies to institutions and individual investors.



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10 financial safety tips for vacation

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Most people think summer is the only time to take a vacation. But a lot of people take vacations in the fall and winter when flights and hotels are less expensive and tourist destinations aren’t as crowded.

A vacation is a great time for relaxation and spending time with family and friends. The last thing you want is to stress about fraud and have your vacation ruined because of a lost or stolen credit card. You can usually avoid this headache if you take a few extra steps when preparing for a trip or are more aware of your surroundings. Here are few tips to help prevent you from becoming a victim of fraud on vacation.

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  1. Protect cards as if they are cash. Do not leave them unattended anywhere, such as in a car, restaurant or even at the pool. If you are traveling, your cards should be with you at all times. Or you can put them in a secure location like a hotel safe.
  2. Never write down a personal identification number (PIN) – memorize it. Also, designate unique PINs for each card, and use random number, letter and symbol combinations when possible. Do not use easy to crack codes, such as a birth date, which could easily be found in your wallet.
  3. Don’t leave credit cards in your car’s glove compartment. An alarmingly high amount of all credit card thefts are from this area.
  4. Always check to make sure cards are returned when used at a store or restaurant. It’s easy to forget cards, especially when you’re on vacation. And it’s easy for servers or sales people to return the wrong card when they’re in a hurry.
  5. Don’t carelessly discard or leave documents that contain personal information in the open – including account numbers – such as car rental agreements or airline tickets.
  6. Do not give account numbers over the phone unless you have initiated the call. Most companies will only ask you to verify a portion of your personal information.
  7. Always take receipts and destroy any extra copies.
  8. If you travel overseas, let your card provider know about your plans to travel to a foreign country. There may be restrictions on using cards in some countries and a provider will be less likely to question the foreign transactions if prior notice is given.
  9. If you decide to shop online on vacation or need to update flight or hotel reservations online, be mindful of the websites you visit and what information you share. Always purchase from websites that start with https because this means it is a secure site. Also, be mindful when using public Wi-Fi networks. Internet connections that require a password are the safest. You don’t want that new eBook you ordered online costing you half your bank account.
  10. Most fraudulent use of cards takes place within a few days of their being lost or stolen. If your card is lost or stolen on vacation, immediately report it to the issuing bank or financial institution.

UMB Financial Corporation (Nasdaq: UMBF) is a diversified financial holding company headquartered in Kansas City, Mo., offering complete banking services, payment solutions, asset servicing and institutional investment management to customers. UMB operates banking and wealth management centers throughout Missouri, Illinois, Colorado, Kansas, Oklahoma, Nebraska, Arizona and Texas, as well as two national specialty-lending businesses. Subsidiaries of the holding company include companies that offer services to mutual funds and alternative-investment entities and registered investment advisors that offer equity and fixed income strategies to institutions and individual investors.



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R. Crosby Kemper: Building a legacy through art and agriculture

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R. Crosby Kemper discusses the legacy of art and agriculture at UMB. He talks about his love of art and agriculture and the importance of both in the Kansas City metro and across the country.

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For more of UMB’s history, take a look at “Our Stories” on umb.com.


UMB Financial Corporation (Nasdaq: UMBF) is a diversified financial holding company headquartered in Kansas City, Mo., offering complete banking services, payment solutions, asset servicing and institutional investment management to customers. UMB operates banking and wealth management centers throughout Missouri, Illinois, Colorado, Kansas, Oklahoma, Nebraska, Arizona and Texas, as well as two national specialty-lending businesses. Subsidiaries of the holding company include companies that offer services to mutual funds and alternative-investment entities and registered investment advisors that offer equity and fixed income strategies to institutions and individual investors.



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How to generate income during retirement

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Senior Couple WalkingWith the baby boomer generation already in or quickly approaching retirement age, it is important for current and soon-to-be retirees to determine the best approach to collecting the money from their 401(k), IRA, Roth IRA, pension plan, 403(b)  or social security.

You don’t want to spend your retirement years worrying about money. You should spend the time enjoying your family and hobbies or traveling! Planning ahead and working with a professional can help alleviate your anxiety.

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Here are some important things to remember about saving and spending during retirement:

  • Generate income using assets and investments

    Discuss with your financial planner how to generate income during retirement with the money you’ve set aside for this time in your life. Your planner can help you separate your assets into three groups: taxable, tax-favored and tax-free. If you take a blended approach to meeting your required minimum distributions, your money can last significantly longer.

  • Diversify your portfolio

    It is always recommended to have a portfolio of assorted investments. You don’t necessarily have to rely completely on safe, income-producing investments. Adjust your rate to your needs when necessary and don’t be afraid to spend capital from your retirement portfolio. Traditional IRAs, 401(k)s, 403(b)s, and self-employed plans are structured for you to withdraw from it over your lifetime. You might be nervous spending down these accounts, but a financial advisor can help you distribute these funds appropriately over the course of your retirement so that you can live comfortably.

  • Remember: taxes, timing, spending

    These three items are the most important factors to creating income during your retirement. You should understand your tax obligations because tax rates could help determine acceptable savings withdrawals.It’s also important to carefully time your retirement. The point at which you begin taking money from your retirement accounts can make a significant difference in the amount that is available several years into your retirement. Remember that some retirement funds charge a penalty if you withdraw before a certain age.Finally, it’s vital to spend wisely during this time in your life to ensure that you will have enough funds to last throughout your retirement. Do you want to splurge on a Hawaiian vacation during your retirement? If so, this is something you should plan for in advance. Talk to your advisor about any major spending you would like to do in your retirement. You might not be on a completely fixed income, but you need to be mindful of how much money you have to spend.

  • Educate

    Take the time to educate yourself before and during your retirement. Start planning early so you can enjoy this time in your life. Do your best to educate your children about saving for retirement and encourage them to start saving at an early age.

 

When you click links marked with the “‡” symbol, you will leave UMB’s website and go to websites that are not controlled by or affiliated with UMB. We have provided these links for your convenience. However, we do not endorse or guarantee any products or services you may view on other sites. Other websites may not follow the same privacy policies and security procedures that UMB does, so please review their policies and procedures carefully.


UMB Financial Corporation (Nasdaq: UMBF) is a diversified financial holding company headquartered in Kansas City, Mo., offering complete banking services, payment solutions, asset servicing and institutional investment management to customers. UMB operates banking and wealth management centers throughout Missouri, Illinois, Colorado, Kansas, Oklahoma, Nebraska, Arizona and Texas, as well as two national specialty-lending businesses. Subsidiaries of the holding company include companies that offer services to mutual funds and alternative-investment entities and registered investment advisors that offer equity and fixed income strategies to institutions and individual investors.



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