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Connecting the Dots: Commercial client forum

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You’ve probably attended industry or community events with time set aside for networking. But, have you ever met at your company’s bank for an event dedicated solely to networking and sharing ideas? Earlier this year, UMB’s commercial banking team brought together a group of our clients to share ideas and perspectives about everything from succession planning to product evolution and other leadership topics. We sat down with Brian Beaird, senior vice president in UMB’s Commercial Banking department, to discuss this informative client forum.

What was your goal with the forum?

We wanted to bring in a handful of our clients so they could discuss leadership topics and expand their business networks. The goal was to create meaningful opportunities to develop relationships beyond traditional commercial banking interactions. We wanted to connect our clients to others like them so they could discuss real-life challenges and take away tangible ideas to consider for their businesses.

Who did you invite to this event?

We invited senior leadership from ten middle market clients across our eight-state footprint. The clients represented various industries, from construction to non-profits. They also represented various types of leadership within the company. Three of the businesses are family run, ranging from first to third generation leadership.

Specifically, what did the attendees discuss?

In addition to the general leadership topics, we utilized articles from the Harvard Business Review to guide our discussion. The articles created a framework for facilitated discussion that created unique perspectives based on the various styles of leadership in the room and industry-specific scenarios that enabled group members to think differently about their business.

What surprised you about their conversations?

The clients who attended provided a unique perspective that helps us to better understand how various industries are performing and how they are projected to perform. Additionally, it was interesting to watch the attendees make connections to similar issues they’ve experienced, even if they were in different industries. For example, one attendee was concerned with an aspect of his company’s succession plan. Another attendee had a very similar experience in his company and the two were able to talk after the forum and exchange ideas on how to help solve the problem.

What was the outcome of these meetings?

The companies we bring in for these forums are geographically separated, but they have begun to do business together and leverage the experiences of the group as an information source for decision-making. Two attendees have actually developed a business partnership as a direct result of this meeting.

Having done two of these forums since last fall, we continue to follow up with the attendees to ensure the conversation continues. In fact, one member requested that we help lead a strategic off-site meeting for their company.

The most important takeaway we’ve seen from these meetings is the company leaders have realized it’s important for them to branch outside of their networks like this on a regular basis. Communicating with other companies outside the standard, day-to-day business interactions can help you create partnerships you may never have developed otherwise. You may even be able to learn from the experiences of other companies and apply them to your own.

 

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Mr. Beaird is a senior vice president in UMB’s Commercial Banking department. He is responsible for commercial banking strategy, which focuses on the development of growth through our people and various markets. He joined UMB in 2009 and has 14 years of experience in the financial services industry. He earned an MBA and a master’s degree in human resources from Webster University in Kansas City, MO. Mr. Beaird is also the co-founder of the Kids to Kings youth basketball organization.


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  • Gerald Hannah, Ph.D.

    Brian,

    Very creative way to serve your customers. I enjoyed reading your blog.

    Jerry