Blog   Tagged ‘threats’

Financial Words of the Week (Small Business Month): SWOT Analysis

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Now that we’ve entered Q3, it’s 2015 planning time for small business owners. What better way to plan than by returning to the method you probably learned in business school: a SWOT analysis? SWOT stands for strengths, weaknesses, opportunities and threats. This analysis will lead to better awareness of your organization and insight into areas of growth, especially heading into a new year.

Strengths and Weaknesses

This should be an internal review. What are you doing well that is separating you from your competition (talent, product, process, etc)?  Understanding your company’s weaknesses is just as important and sometimes difficult to discover. Think of objections you might get during the sales process.  Keep your strengths in mind as you review your business as you might be able to leverage them to offset a weakness in your organization.

Opportunities and Threats

Many businesses are great at evaluating internally, but are challenged to look externally. Looking beyond your direct competition is important. How could government, technology, talent allow for an opportunity for growth in your market?


Once the analysis is complete, ask for feedback from your senior leaders.  Develop a plan that will allow you to minimize your threats and capitalize on your opportunities.  Assign owners to these projects and take your business to the next level.

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UMB Financial Corporation (Nasdaq: UMBF) is a diversified financial holding company headquartered in Kansas City, Mo., offering complete banking services, payment solutions, asset servicing and institutional investment management to customers. UMB operates banking and wealth management centers throughout Missouri, Illinois, Colorado, Kansas, Oklahoma, Nebraska, Arizona and Texas, as well as two national specialty-lending businesses. Subsidiaries of the holding company include companies that offer services to mutual funds and alternative-investment entities and registered investment advisors that offer equity and fixed income strategies to institutions and individual investors.

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Join the movement: National Cyber Security Awareness Month

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In a world where our thirst for computers, smartphones, gadgets and Wi-Fi seems to have no limits, cyber security has become more important than ever. At home, at work and at school, our growing dependence on technology, coupled with increasing threats to our online safety and privacy, demands greater security in our online world.

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At UMB, we’re proud to take strides towards a safer, more secure cyberspace. In doing so, UMB has joined the National Cyber Security Alliance, Anti-Phishing Working Group and Department of Homeland Security in support of National Cyber Security Awareness Month in October. The Stop.Think.Connect. campaign was launched in 2010 as a national public awareness campaign aimed at increasing the understanding of cyber threats and empowering the American public to be safer and more secure online. Consider it a neighborhood watch for your computer. However, just like security in your neighborhood, this campaign can only be successful when people get involved.

Through this national campaign, UMB has teamed with public and private sector resources as well as the U.S. federal government to help improve cyber security. According to the Stop.Think.Connect. campaign, they strive to:

  • Increase and reinforce awareness of cyber security, including associated risks and threats, and provide solutions for increasing cyber security.
  • Communicate approaches and strategies for the public to keep themselves, their families and their communities safer online.
  • Engage the public, the private sector, and state and local governments in our nation’s effort to improve cyber security.

Cyber security is a shared responsibility. I invite you to join UMB in the cyber security movement during National Cyber Security Awareness Month. Do your part by visiting and the Stop.Think.Connect. resource page to learn more about how to protect yourself online and help make cyberspace a safer place for all cyber citizens.


When you click links marked with the “‡” symbol, you will leave UMB’s website and go to websites that are not controlled by or affiliated with UMB. We have provided these links for your convenience. However, we do not endorse or guarantee any products or services you may view on other sites. Other websites may not follow the same privacy policies and security procedures that UMB does, so please review their policies and procedures carefully.

Ms. Flores serves as senior vice president and Chief Information Security Officer, providing oversight of UMB’s information security and privacy programs. She joined UMB in 2010 and has 16 years of experience in information technology and information security. She attended Kansas State University with a focus on management information systems and is a Certified Information Security Manager (CISM), Certified Information Privacy Professional (CIPP/US) and Certified Information Systems Auditor (CISA).

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